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How development organizations, NGOs, and governments can best allocate scarce resources to those in need has long been debated. As opposed to universal allocation of resources, a more targeted approach attempts to minimize program costs while maximizing benefits among those with the greatest need or market opportunity. Many international development organizations strategically target clients based on geographic location (e.g., community, region, country) or socio-economic indicators, such as the World Bank’s “$1 a day” poverty line. Drawing on literature from several sectors, this brief presents additional methods of beneficiary targeting that international development organizations might consider. We find that beneficiary targeting/segmentation has the potential to make organizational and program efforts more equitable and efficient. With limited resources, smaller organizations have tended to use single robust indicators or simple heuristics, whereas agribusinesses and private sector firms have used more data-intensive marketing tools to position their products. Technological innovation and better access to data have made targeting more prevalent and potentially more affordable in agricultural development. However, creating valid and reliable target segments remains the most significant challenge.
This literature review provides a summary of the risks that potentially limit private sector agribusiness investment in Sub-Saharan Africa (SSA), and some responses to those risks. The report reviews risks that limit private sector investment and interventions used to mitigate risk to agricultural investment including government policy, international financial institutions, philanthropic efforts and other private initiatives. Risk is defined as a potential negative impact to assets, investments, or profitability of investments in the agricultural industry that may arise from some present process or future event. There is currently limited information examining how particular risk factors influence private-sector agribusiness investment in the region. However, the information that is available suggests that economic and political instability are among the most significant risks to agribusiness investors in SSA. Further, the literature notes that agricultural risks in SSA are particularly pronounced due to environmental risks that contribute to unreliable cash flows and uncertain profitability. We find that these risk factors are compounded by a lack of data and information for investors to use in assessing and pricing risks appropriately.
This research brief reports on full time equivalent (fte) positions devoted to research and development of major food and cash crops in Sub-Saharan Africa (SSA). Data on fte by country and crop were collected from individual Agricultural Science and Technology Indicator (ASTI) country briefs. ASTI data are obtained from unpublished surveys conducted by CGIAR centers. Our report includes 23 countries in SSA.