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EPAR Research Brief #205
Why Attitudes Matter: Measuring Farmer Attitudes in Agricultural Development
Publication Date: 01/29/2013
Type: Research Brief
Abstract

Consumer attitudes are a key component in private sector market segmentation. Knowledge about consumers’ tastes can lead to better product design and more effective communication with target markets. Similarly, evidence suggests that farmers’ attitudes influence whether they adopt productivity-increasing technologies. Using consumer insights from the private sector, agricultural intervention programs can use market research, product development, and communication strategies to better understand farmers as consumers and best target interventions. This brief provides an overview of how farmers' attitudes affect their willingness to adopt new technology, and how knowledge of farmer attitudes can improve program design and implementation.

Full Brief
EPAR Research Brief #13
Using DALYs to Assess Agricultural Interventions
Publication Date: 01/27/2009
Type: Research Brief
Abstract

This brief presents an initial examination of the possibility of using Disability Adjusted Life Years (DALYs) as a way to evaluate agricultural interventions.  We review DALYs, their formulation, and the data necessary to compute values.  A review of relevant literature suggests that to use DALYs as an evaluative tool, an agricultural intervention must be tied to a specific disease, and from there, impacts on DALYs can be assessed.

Full Brief