Types of Research
- (-) Remove Agricultural Productivity, Yield, & Constraints filter Agricultural Productivity, Yield, & Constraints
- (-) Remove Research Brief filter Research Brief
- (-) Remove Household Well-Being & Equity filter Household Well-Being & Equity
- (-) Remove Risk, Preferences, & Decision-Making filter Risk, Preferences, & Decision-Making
- (-) Remove LSMS & LSMS-ISA filter LSMS & LSMS-ISA
- (-) Remove Farmer First filter Farmer First
Precise agricultural statistics are necessary to track productivity and design sound agricultural policies. Yet, in settings where intercropping is prevalent, even crop yield can be challenging to measure. In a systematic survey of the literature on crop yield in low-income settings, we find that scholars specify how they estimate the yield denominator in under 10% of cases. Using household survey data from Tanzania, we consider four alternative methods of allocating land area on plots that contain multiple crops, and explore the implications of this measurement decision for analyses of maize and rice yield. We find that 64% of cultivated plots contain more than one crop, and average yield estimates vary with different methods of calculating area planted. This pattern is more pronounced for maize, which is more likely than rice to share a plot with other crops. The choice among area methods influences which of these two staple crops is found to be more calorie-productive per ha, as well as the extent to which fertilizer is expected to be profitable for maize production. Given that construction decisions can influence the results of analysis, we conclude that the literature would benefit from greater clarity regarding how yield is measured across studies.
Consumer attitudes are a key component in private sector market segmentation. Knowledge about consumers’ tastes can lead to better product design and more effective communication with target markets. Similarly, evidence suggests that farmers’ attitudes influence whether they adopt productivity-increasing technologies. Using consumer insights from the private sector, agricultural intervention programs can use market research, product development, and communication strategies to better understand farmers as consumers and best target interventions. This brief provides an overview of how farmers' attitudes affect their willingness to adopt new technology, and how knowledge of farmer attitudes can improve program design and implementation.