Types of Research
Consumer attitudes are a key component in private sector market segmentation. Knowledge about consumers’ tastes can lead to better product design and more effective communication with target markets. Similarly, evidence suggests that farmers’ attitudes influence whether they adopt productivity-increasing technologies. Using consumer insights from the private sector, agricultural intervention programs can use market research, product development, and communication strategies to better understand farmers as consumers and best target interventions. This brief provides an overview of how farmers' attitudes affect their willingness to adopt new technology, and how knowledge of farmer attitudes can improve program design and implementation.
This report presents data on selected agricultural commodities for the fourth quarter of 2011 (October through December). It provides a summary of recent changes and price trends, demand, supply, and market conditions for key agricultural commodities. Falling prices characterized the majority of commodities covered in this report. Major cereals and cocoa experienced significant bumper crops, increasing supply while simultaneously weakening demand. Fertilizers followed these trends as farmers waited to see how the markets changed in 2012. Livestock price trends were mixed, with chicken and goat prices increasing, while cattle and dairy prices fell. Tuber prices gained for some portion of the quarter before falling over the last part, with the exception of yams which gained throughout.