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Consumer attitudes are a key component in private sector market segmentation. Knowledge about consumers’ tastes can lead to better product design and more effective communication with target markets. Similarly, evidence suggests that farmers’ attitudes influence whether they adopt productivity-increasing technologies. Using consumer insights from the private sector, agricultural intervention programs can use market research, product development, and communication strategies to better understand farmers as consumers and best target interventions. This brief provides an overview of how farmers' attitudes affect their willingness to adopt new technology, and how knowledge of farmer attitudes can improve program design and implementation.
Yam is a major staple in West and Central Africa and an important supplementary food in East Africa. In Sub-Saharan Africa (SSA), virtually all yams are produced for human consumption, with women responsible for processing yams for consumption. This brief provides an overview of the role of women in yam production, and provides a framework for analyzing barriers to women and technology’s impact on women throughout the cropping cycle. We find that though yam was traditionally considered a man’s crop, it is clear that women farmers contribute greatly to yam cultivation, especially during weeding, harvesting, and processing. Propagation of improved varieties with resistance to pests and diseases like yam mosaic disease has great potential to benefit women farmers. Increased yields and lower post-harvest losses will increase household food security. However, because yams extract high amounts of nutrients from the soil, soil and land management techniques are necessary to ensure future gains in yield. Women’s groups serve as potential venues for dissemination of new yam cultivation and processing technologies. Additionally, women’s groups can undertake new propagation techniques as income generating activities. Women farmers need increased extension efforts to fully benefit from technology improvements.
The millets, a group of small-seeded grasses indigenous to Africa, are an extremely important staple food in resource-poor regions of Sub-Saharan Africa (SSA). Millet requires few inputs, suffers less from insect pests and disease than other grains, and can tolerate areas even too hot and dry for sorghum. These characteristics make millet an essential component of food security and risk management strategies for many Africans, though both consumption and production per capita of millet has declined in the last 20 years as farmers have shifted toward maize and rice production. This brief provides an overview of the role of women in millet production, and provides a framework for analyzing barriers to women and technology’s impact on women throughout the cropping cycle. We find that the shift away from millet may result in poorer nutrition and increased time burden for women where they must find alternatives to millet fuel, but that little is known about these consequences. Investing in improved varieties that account for both men’s and women’s preferences, introducing labor-saving technology, and increasing market access all have the potential to increase millet’s production and consumption on the continent.
Sorghum grows well in arid and semi-arid agroecological zones and is thus one of the most important cereals in the Sahel region of Sub-Saharan Africa (SSA). Both men and women cultivate sorghum primarily for household consumption, though women are nearly exclusively responsible for post-harvest production of the grain, including brewing and selling sorghum beer. This brief provides an overview of the role of women in sorghum production, and provides a framework for analyzing barriers to women and technology’s impact on women throughout the cropping cycle. We find that improved sorghum varieties have the potential to greatly increase sorghum yields in SSA by alleviating cultivation threats from striga, pests, and drought. Because women farmers are the primary cultivators of sorghum, they stand to benefit most from these improved varieties. However, low adoption rates of new technologies suggest that more resources need to be dedicated to extension efforts and informal seed distribution networks that include women farmers. Post-harvest processing of sorghum is both time and labor intensive and is causing many women farmers to transition to maize or rice. Finally, increased demand for sorghum as a biofuel stock may not translate into gains for women farmers as expected, because women farmers tend to lack input resources, and women farmers often lose control over crops as they transition to cash crops.
In Sub-Saharan Africa (SSA), maize alone provides an estimated one third of the mean caloric intake and in 2006, accounted for 21% of all harvested food crops, making it the single most important food crop in the region. In addition, maize is also used as feedgrain and fodder, adding to its importance in integrated smallholder farming systems in SSA. In general, women are the main producers of staple crops such as maize. Understanding the gender dimensions of maize is particularly challenging because maize is used as both a subsistence and cash crop, and may be considered either a male or female crop depending on farmer circumstances and how the particular variety is promoted. This brief provides an overview of the role of women in maize production, and provides a framework for analyzing barriers to women and technology’s impact on women throughout the cropping cycle. We find that lower access to factors such as extension access, education level, land, and labor contribute to female’s lower rate of maize technology adoption. Understanding women’s disproportionate access to resources and how improved technology may change allocation of resources should help project developers improve both women’s and men’s productivity.
In the last half century, the increased opportunity cost of women’s time in Sub-Saharan Africa (SSA) has led to remarkable growth in the consumption of wheat and other easy-to-prepare staples. Wheat tends to be grown and processed on a large scale in SSA. Ethiopia (SSA’s largest producer of wheat) is the exception, where smallholders are responsible for 76% of total production. This brief provides an overview of the role of women in wheat production, and provides a framework for analyzing technology’s impact on women throughout the cropping cycle. We find that many constraints exist to adoption of improved wheat varieties by women. A review of improved wheat variety adoption in the developing world found that it takes 5-10 years after breeding to the release and another 5-10 years for full adoption, but this length of time has been found to be reduced with the use of participatory breeding, varietal selection, and gender analysis. By including women in every stage of development and planning of new technologies, programs can become more aware of the needs of targeted women and therefore, increase adoption rates and improve the productivity of men and women in wheat farming.