Types of Research
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Consumer attitudes are a key component in private sector market segmentation. Knowledge about consumers’ tastes can lead to better product design and more effective communication with target markets. Similarly, evidence suggests that farmers’ attitudes influence whether they adopt productivity-increasing technologies. Using consumer insights from the private sector, agricultural intervention programs can use market research, product development, and communication strategies to better understand farmers as consumers and best target interventions. This brief provides an overview of how farmers' attitudes affect their willingness to adopt new technology, and how knowledge of farmer attitudes can improve program design and implementation.
This quarterly report (Quarter 3, 2008) provides charts of historical and future price information for key commodities including coffee, cotton, cocoa, and cashews. We review historical price data from a variety of sources including the International Coffee Organization, International Cocoa Organization, Cotton Outlook and the Food and Agricultural Organization. This update lists average monthly prices through October 2008 and, for commodities that are sold on a futures market, projected prices through October 2010. The report provides a concise review of selected market bulletins, explaining broad trends for past volatility and future pricing.